Cool hunting & Trends Research course
The evolution of fashion and style concepts need to be captured in advance by experts in cool hunting. An open eye on fashion mood and latest tendencies. In permanent search of shift and trends on a worldwide dimension. A sociological and aesthetical attention to the beginning of new attitudes and lifestyle to always be connected with changing cultural stream. New ideas to originate new trends in fashion and the way people like to dress.
Total Hours: 72 h.
Duration single lesson : 6 h.
Duration course: 12 days
Attendance : from Monday to Friday
Language study : Italian/English
Beginning date : monthly
The ability to predict the changing mood in fashion. Cool hunting analyse the aesthetical code of emerging people trying to figure the reaction from the mass market. From the observation of subculture and street style to the mainstream fashion. Eyes wide open on the emerging style to be transferred to the everyday clothing. The attention to ethnical differences to create the newest mix of outfit and dressing. Cool hunting needs a great curiosity for everything is new and peculiar that is about to become popular. The professional mission to discover in advance what’s next in fashion. Apparently casual details which can turn in a very distinctive sign in fashion design. A full immersion in young people lifestyle in search of the most wanted lovemarks in fashion market.
Cool hunting needs a strong curiosity and an open mind attitude to look for the unusual. Great sense of observation and interest toward whatever is new. An ability to compare different styles, and a deep historical background in design to easily recognise quotation and style contamination. Cool hunting is based on the refinement of a personal intuition ability to predict the future in fashion trends. A capacity to understand in a scientific way the reason why people prefers certain way clothing. A sensitivity toward the variety of colours. A critical attitude to foresee what will be “in” and what will be considered “out”. An ability to judge vintage style and predict the fashion’s cycle of return to know what will be cool once again.
