EC 01 FASHION EVENT ORGANIZATION

Information request and contacts

Unique and exciting changes are always occurring in the fashion industry. One of the main roles of an Event Organizer is to promote and communicate these events to the public – from the launch of new brands, special initiatives, and new collections, to the launch of a new season or a new series of promotional activities. Event management follows significant changes in society and is the key to success of promotions, meetings, fashion shows, fairs and exhibitions, just to name a few.
Conferences and conventions, or just a simple presentation, require hard work, diligence and many days, if not months, of work to make them successful. The event marks the beginning of something new and demands time, energy and organization. Every last detail has to be taken into consideration and carefully prepared in order to avoid a last minute rush which could ruin months of hard work. The event is the pinnacle of months of sweat and pressure, a few crucial hours during which the event takes place.
Fashion Event Organization is not an abstract concept which can be improvised in the final minutes before the event - it is necessary to know how to structure and prepare, to learn the secrets of a successful event.


Professional opportunities
For individuals working in any industry, Event Organization can represent a useful alternative source of income. The work is often done outside of typical working hours and an Event Organizer can be flexible, creative and use initiative. Fashion PRs are generally extroverts with extensive social networks who are able to prepare events of many different types, but anyone can become a successful Public Relations Specialist with the right coaching. Uptodate’s course provides the guidelines, the methodology and the knowledge required to become a PR and enter the world of fashion.

Course program
Event Organization: the profession in Italy
How an event is organized: from the layout of ideas to a detailed plan
Functions and responsibilities of an Event Manager
Roles within the activities plan
Budget assignment and distribution
Selection of tools, control and monitoring mechanisms for the activities
Becoming familiar with clients and their needs
CRM: Customer relationship management.
How to establish professional contacts
How to establish a network
How to organize an event in the fashion industry
Event organization simulation: timing
The use of PR skills to organize an event
Various fields where it is possible to organize an event
Fashion Event Organization: types in the fashion industry

Attendance and duration
The number of students is limited and the inscriptions are open until classes are full.
Attendance
two days a week
19:00 - 21:00
Course total hours
32 hours
Duration single lessons
2 hours
Language
Italian/English
Enrollment fee
Eu/Non Eu: € 300 / € 400
Course fee
€ 900
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
Calendar
I session: 05/10/2010 - 25/11/2010
II session: 01/02/2011 - 24/03/2011

Information request and contacts
Download brochure
Download enrollment form