Fa 03 FASHION TREND & COOL HUNTING

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Discovering the appeal of fashion trends, investigating the styles and looks that are going to influence the catwalks in the coming seasons are the core skills and competencies of the cool hunter.
The analysis and study of fashion trends involve a deep knowledge of the sector and very strong powers of observation. The cool hunter observes, examines shop windows, attends exhibitions, new clubs and bars. The work of the cool hunter involves understanding and perceiving the system of aesthetic values in all consumer categories and profiles, providing fashion companies with information and indications on what consumers would like. For this reason, 'cool hunters' decide today what consumers will buy tomorrow.
Multinational communication and design companies consult these professionals in order to understand people's tastes and move in the right direction.


Professional opportunities
Cool hunters often work as freelance specialists, but there is an increasing number of companies, especially in the mass consumer goods sector, which consider this professional the key link between marketing and production.

Course program
The trends: analysis and rationality
Analysis of the difference between 'cool hunting' and 'trend research'
Analysis of 20th century icons
Communication through clothes
Te style office
The showroom
The concept store and visual merchandising
Forecasts for the immediate future, techniques and intuitions
How it is possible to translate social trends and movements into a fashion product
The social and personal body
Analysis of technical books showing different types of fabric in the context of different environments and movements
The fashion accessory as the protagonist of communication

Attendance and duration
The number of students is limited and the inscriptions are open until classes are full.
Attendance
daily, Monday to Friday
9:30 - 12:30 and 14:00 - 17:00
Course total hours
72 hours
Duration single lessons
6 hours
Language
Italian/English
Enrollment fee
Eu/Non Eu: € 300 / € 400
Course fee
€ 2.500
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
Calendar
I session: 02/11/2010 - 25/11/2010
II session: 14/02/2011 - 09/03/2011
III session: 16/05/2011 - 10/06/2011

Information request and contacts
Download brochure
Download enrollment form