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FASHION PERSONAL SHOPPER TREND
A Personal Shopper is a figure that was fashioned in the USA in the nineties and established some years later in the main Italian cities, especially in Milan.
The mission of the Personal Shopper is to optimize client’s time by guiding them to invest time and money in the best way to buy suitable clothing and accessories and to be aware of the latest trends.
Professional Opportunities
Professional Personal Shoppers work with luxurious hotels, showrooms and companies that have already launched this type of activity, specialized in public relations and communication, with headquarters in the main foreign and Italian cities.
Course Program
Image and success
Professional clothing
Accessories: how to define their value and importance
Meeting the client: how to develop a strong and deep relationship
The nationality of the client and culture
Personal shopper’s “friends”: dealers, hotel concierges, restaurant managers
Key word for a personal shopper: being always updated
Visiting Professor: a personal shopper working in Milan
Choosing clothing and accessories according to client’s budget and personality
Etiquette and savoir faire to handle in any situation and for different cultures
The importance to following the client, building a long term relationship
Outdoor visit among the fashion streets of Milan
Wearing Psychology
Fashion Brands: prêt-à-porter, haute couture, concept store, malls, outlet, and markets.
Trend and “musts” in the fashion system
Beauty and events to be part of
Frequency and Duration
Duration course: 72 h.
Duration single lesson: 6 h.
Attendance: from Monday to Friday
Hours: 9:30 - 12:30 / 14:00 - 17:00
Language study: italian/english
Starting dates 2008: 1) 13th october 2) 2nd december
Enrollment fee: 250 euro (EU) / 350 (Non EU)
Tuition fee: 2800 euro
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