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FASHION STYLING TREND
The success of a fashion collection largely depends on the image the stylist creates. They play the central role from the realization of a collection and its success in fashion shows to advertising campaigns.
Our clothes show the changes of tastes, hopes and attitudes of an individual towards the environment and a chance to foresee the future in some cases.
The understanding of all these aspects is the core matter of the research of new trend and an inspiration to create new clothes that will meet the customers’ current and future needs.
Those who work in this field are able to analyze the historical and cultural aspects of our present time and social changes trying to foresee the possible developments. This kind of psychological analysis finally brings to a final result that is the creation of a new style.
They can support the work of well-known companies that wish to invest in the research and development field. Our goal is to train skilled market experts, people who can study the different styles, foresee future moods providing the stylist and all his staff the needed advice to create a number of products that really meet customers’ needs and can, at the same time, foresee future tastes.
Professional Opportunities
Expert in finding the hottest trend in fashion, works either freelance or with companies that like to keep up with the latest styles and also works to anticipate future trend. Works directly with stylists during fashion shows and other fashion events.
The majority of work is done during periods with fashion shows or other special events, in television and cinema as well: in these cases, it is the stylists job to create and put together outfits for the various actors on set. Employed in fashion houses and magazines, in show-rooms, news agencies, and freelance for various specialized agencies.
Course Program
Marketing in fashion
Introduction to commercial fashion
Clients and target analysis (demographics, psychographics and prime locations)
Introduction to sales techniques in fashion (includes reference to production cycles in fashion)
Producing a fashion show
Individual celebrity analysis
Who's who in fashion
Portfolio preparation for presentations to agencies and publishers
Frequency and Duration
Duration course: 72 h.
Duration single lesson: 6 h.
Attendance: from Monday to Friday
Hours: 9:30 - 12:30 / 14:00 - 17:00
Language study: italian/english
Starting dates 2008: 1) 13th october 2) 2nd december
Enrollment fee: 250 euro (EU) / 350 (Non EU)
Tuition fee: 2800 euro
Download the brochure with course's information
