Sh 02 TREND & COOL HUNTING

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Discovering the appeal of fashion trends, investigating and finding out in advance the styles that are going to determine fashion in the coming future and are the cool hunter's skills and competences. Because of this, cool hunters decide today what we will buy tomorrow. The course teaches the basic techniques in cool hunting, trend research, relationship between social mood and trend.


Professional opportunities
Cool hunters often work as freelance specialists, but there is an increasing number of companies, especially in the mass consumer goods sector, which consider this professional the key link between marketing and production.

Course program
Analysis of the difference between 'cool hunting' and 'trend research'
Icons of the Twentieth Century
Communication through the outfit
Social and individual body
Geopolitical differences on the international markets
Forecasts for the coming future, techniques and intuitions
Analysis of technical books showing the different typologies of fabrics in the context of different moods
The fashion accessory as a protagonist of communication

Attendance and duration
The number of students is limited and the inscriptions are open until classes are full.
duration: 108 hours
attendance: Monday to Friday, 6 hours per day, 9:30 - 12:30 and 14:00 - 17:00
language: italian/english
enrollment fee: 300/400 euro
tuition fee: 2500 euro
scheduled dates: 02 - 25 november 2010

*requirement: minimum 18 years of age


Information request and contacts
Download brochure
Download enrollment form