The visual merchandiser conceives and creates and ideal set around the product by maximising its visual impact and interpreting the brand represented by it.
The course aims at providing students with the skills needed to create a display that, through its visual appeal, represents a real meeting point between client and company.
Professional opportunities
Visual merchandiser
Promotion manager
Retail event manager
Course program
Introduction to visual merchandising
Definition and tasks of the visual merchandiser
Retail trade
The concept store
Visual merchandising in clothing and accessories
Visual merchandising and brand identity
Retail management
Research and analysis of visual merchandising latest trends
The elements of visual
The shopping windows and its rules
Organization of the retail space
The actions of visual merchandising: layout and display
Lighting techniques
Analysis of excellence examples
Attendance and duration
The number of students is limited and the inscriptions are open until classes are full. Attendance
daily, Monday to Friday 9:30 - 12:30 and 14:00 - 17:00 Course total hours
108 hours Duration single lessons
6 hours Language
Italian/English Enrollment free
Eu/Non Eu: ¤ 300 / ¤ 400 Course free
¤ 2.500 Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old Calendar
16/05/2011 - 10/06/2011